Niagara Chamber Partnership Virtual Summit
day one: I want to grow my business
Growth, Retention and Employee Education Strategies
1
Simplify to Scale: An example of process analysis, simplification, and automation to grow your business as a solopreneur, small business, and beyond.
Andrew Soave: Business Owner, Investor, Operations Expert
Andrew has enabled over $1 billion in business value creation throughout his career through his expertise in process improvement, change management, accountability coaching, and manager effectiveness. He has a proven track record of solving complex business problems across North America, Europe, the Middle East and Asia in a variety of industries, including financial services, healthcare, real estate, and heavy industries such as energy, mining, and manufacturing. Andrew is uniquely positioned to drive results through a combination of experiences as a consultant at both operations and strategy firms, owner of multiple businesses, and course instructor for Kaplan Test Prep. He is a certified Lean Six Sigma Black Belt, and holds a Masters in Business Administration from the University of Toronto, a Bachelors of Health Sciences from McMaster University, and a certification in Leading Continuous Improvement from INSEAD.
Stay in touch with Andrew
I’ll spend a half day with you (and team members as necessary) to explore common opportunities in businesses and find as much as $40,000 in recurring profit potential. I’ll show my work along the way so you can understand how I analyze a business and how I would approach problems.
Email runwild@stallioneic.com to arrange a date.
2
Growing Together: How Workplace Culture Drives Business Growth, Retention, and Community Impact
KATY LETOURNEAU
About the Presentation:
With practical insights and real-life examples, Katy will explore key questions, such as: What is culture, and how do you measure it? How do core values fuel business success? And why do great workplaces drive higher retention and positive community impact? Discover how cultivating a values-driven culture can help your business grow while creating a ripple effect of positivity for employees, customers, and the broader community.
ACTION STEPS
- 1. Evaluate Current Culture and Identify Gaps
- 2. Define or Refine Core Values
- 3. Integrate Core Values into Daily Operations
- 4. Lead by Example
- 5. Prioritize Employee Engagement and Retention
Katy Letourneau: Owner, Custom Sign Labs
I am the co-owner of Custom Sign Lab in Beamsville and the current president of the Lincoln Chamber of Commerce. I am passionate about the success of local SMBs. Our business increased sales by 60% and doubled our staff last year. This year we’re on track increase revenue by another 50%. I live in Grimsby with my husband and two young kids.
3
Marketing Strategies for Small Businesses
LARRY CHARTIER
About the Presentation:
We’ll explore essential marketing tactics that drive growth, with actionable insights into brand awareness, lead generation, customer retention, and partnerships. Gain practical knowledge to build an intentional, strategic approach tailored to small business needs. Major Takeaway Small businesses can achieve impactful marketing results by applying simple, strategic actions across key areas.
ACTION STEPS
- Attendees can download a copy of the presentation slides by visiting https://pixelperfectweb.ca/ncp
- Save Up to $500 on Your Next Project! Inquire today for complete details and next steps: https://www.pixelperfectweb.ca/contact/
Larry Chartier: Creative Director & Business Strategist
Larry Chartier is the owner and Creative Director of Pixel Perfect. With over 20 years of experience, he helps small businesses build credibility, drive sales, and create compelling digital strategies. Working with clients locally and across North America, Larry specializes in websites, branding, marketing, and consulting supporting business growth. He also volunteers as a mentor for new entrepreneurs and startups at the St. Catharines Enterprise Centre, where he shares practical, hands-on advice. Outside work, Larry is a dad to seven and a motorcycle enthusiast who’s always ready for his next adventure.
Save Up to $500 on Your Next Project!
Get 5% off (up to $500) on services like strategy, branding, web design, and marketing when booked by December 15, 2024. Lock in this discount with a deposit—even if your project starts in the new year—and commit to reaching your business goals.
Inquire at www.pixelperfectweb.ca and mention this offer.
4
How to Generate Leads Through Social Media without Living on the platform
LISA OVERLAND
About the Presentation:
Learn the LEAD strategy to successfully generate high-quality leads off of social media, without the constant pressure or living on the platform.
ACTION STEPS
Download the C.A.P WorkbookDownload the C.A.P Workbook (instructions below!)
Lisa Overland: Owner, Stock Media
Lisa Anne, founder of Stock Media, podcast host, speaker, and course creator, empowers personal brands to scale with digital marketing and social media expertise.
3 steps to Generate High-Quality Leads off social media
Download my FREE guide to and learn the exact blueprint my clients and I have used to consistently generate leads for our dream clients, 100% online.
5
The Secret to Getting Paying Clients Through LinkedIn
ANDREÁ JONES
About the Presentation:
Are you struggling to get paying clients for your service-based business on LinkedIn? In this session, learn how to attract the RIGHT people on LinkedIn. We’re going to dissect the perfect formula for building that community of potential clients and customers who understand who you are, what you do, and why it matters to them. And we’re going to dive into how to consistently show up and show that you care about your followers without having to spend all day logged in to LinkedIn. If you’re craving connection to a tribe of people who like, comment, and eagerly look forward to your posts, this session is for you!
ACTION STEPS
- This workshop will teach you how to: – How to optimize your LinkedIn profile for conversions. – What types of content you should be posting to LinkedIn. – The power of making the right connections. – How to encourage leads to follow through.
Andreá Jones: Mindful Marketing Strategist
Andréa Jones is the social media strategist who helps you grow with simpler, smarter marketing. With over a decade of experience, Andréa has guided over 4,000 students through her Mindful Marketing Lab, making social media fun and effective—no burnout required. Andréa is also the host of the award-winning Mindful Marketing Podcast, where she shares the latest social media tips and strategies. When she’s not whipping up winning content or recording her podcast, Andréa loves hanging out with her husband and daughters in beautiful Niagara Falls, Canada. Her mantra? Your growth🫱🏾🫲🏾your wellbeing. Want to make social media work for you without the hustle? Connect with Andréa at onlinedrea.com or @onlinedrea on Instagram.
Be Your Own B-Roll
You only have milliseconds to grab your audience’s attention. So B-roll footage goes waaaaay beyond giving you filler content. It’s about telling a better narrative with visuals that grab attention right away, without using cringey stock footage that has nothing to do with your brand. With the training and resources you’ll find in Be Your Own B-Roll, you’ll fall in love with creating your video content–almost as much as your audience will love consuming it! Wave goodbye to generic stock footage and say hello to unique, branded video content that truly represents you!
Go to https://onlinedrea.com/b-roll/ and apply coupon code NCP at checkout for 100% off